Zeid Hijazi - Craft is a sub-brand of the Zeid Hijazi label, dedicated to preserving and celebrating Middle Eastern craftsmanship, with a focus on Palestinian embroidery, Tatreez. This centuries-old art form has been passed down through generations, serving as both a form of storytelling and a marker of identity. Each region of Palestine has developed its own distinct motifs and colors, with women traditionally stitching these intricate patterns onto thobes, scarves, and textiles—symbols of resilience, heritage, and cultural pride.

We work closely with NGOs to support Palestinian women in refugee camps across Jordan, providing them with sustainable income while keeping Tatreez alive. For these artisans, embroidery is more than just a craft—it’s a connection to home, a means of self-expression, and a way to preserve tradition in the face of displacement. By introducing Tatreez to contemporary fashion, Craft brings the ancient past of Palestine into the present, ensuring this form of art is preserved and continues to pass down through generations to come.